Integrated Branding

Rebranding for a non profit organization in New York City, NYC Salt is flavoring and preserving the lives of at-risk youth in New York City. This non profit is a digital photography and college access program.


The Redesigned logo is hand drawn and expressive, capturing the organizations values and vision. In addition to the logo: a website, branding for a gallery show was incorporated. Which included a gallery check list, name tags, and an invitation. 

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I then developed a series of ads for NYC Salt. Featuring photography by Aundre Larrow. The ads are geared towards inner city students, who often use public transportation to get to and from school.