Special Projects and Art Direction
As a Senior Graphic Designer at Business Insider, some days are filled with creating fun collages, while others involve developing the visual identity of editorial series, or collaborating with talented illustrators, developers, and writers to bring top-tier editorial packages to life ✨. Explore a selection of my favorite projects that I've had the privilege of contributing to!
1/4
Better Me – series about sustainable living
Better Me is a series focused on sustainable living, and I had the pleasure of developing its visual direction. I created a range of assets for the project, but my favorite aspect was designing the animated lead image for the hub page. This animation features symbols representing various aspects of sustainable living Additionally, I also collaborated with illustrator Abbey Lossing to create visuals for a story on traveling sustainably
Better Me, was recognized by the Anthem Awards. We won the bronze honor under the category "Sustainability, Environment & Climate"
Team
Kazi Awal, Development
Brea Cubit, Series Editor
Abbey Lossing, Illustrator
2/4
Insider Reviews' All-Time Best – interactive guide
Insider Reviews' All-Time Best, was an interactive guide that highlighted the top products 20+ journalists tested and loved, from tech accessories to clothing to flower deliveries.
I handled a wide range of design tasks, starting from conceptualizing initial mock-ups to designing the header and adding motion. I also designed social graphics that seamlessly integrated with the overall visual identity.
Team
Sawyer Click, Development
Skye Gould, Art Direction
3/4
Amazon Prime Day – graphics and ads
Covering Amazon Prime Day is no small feat – I was responsible for creating the lead graphics and a template that allowed the team to easily swap in products. Additionally, I designed in-house ads that were featured throughout the Business Insider site.
Team
Sally Kaplan, Series Editor
Bryan Ericson, and Jenny Chang, Design Editing
4/4
Charles in Charge – package exploring
the state of the monarchy
Charles in Charge was a package examining the state of the monarchy. We created custom graphics for all 12 stories within the package. A standout feature was the visual explainer I had the pleasure of art directing, which illustrated the key events of King Charles’ coronation. This project was true team effort.
Team
Nathan Hacket, Illustrator
Kazi Awal, Development
Chloé Pantazi-Wolber, Deputy Executive Editor
Robyn Phelps, Shayanne Gal, Ricki-Lee, Annie Fu, Skye Gould, Chay Thawaranont, and Will Varner, Design and Development