Art Direction – Business Insider
As a Senior Graphic Designer at Business Insider, some days are filled with creating lead illustrations, while others involve developing the visual identity of editorial series, or collaborating with talented illustrators, developers, and writers to bring top-tier editorial packages to life ✨. Explore a selection of my favorite projects that I've had the privilege of contributing to!
1/6
Better Me – series about sustainable living
Better Me is a series focused on sustainable living, and I had the pleasure of developing its visual direction. I created a range of assets for the project, but my favorite aspect was designing the animated lead image for the hub page. This animation features symbols representing various aspects of sustainable living Additionally, I also collaborated with illustrator Abbey Lossing to create visuals for a story on traveling sustainably
Better Me, was recognized by the Anthem Awards. We won the bronze honor under the category "Sustainability, Environment & Climate"
Role: Art Direction, Graphic Design
Development: Kazi Awal
Series Editor: Brea Cubit
Illustrator: Abbey Lossing
2/6
Amazon Prime Day – graphics and ads
Covering Amazon Prime Day is no small feat – I was responsible for creating the lead graphics and a template that allowed the team to easily swap in products. Additionally, I designed in-house ads that were featured throughout the Business Insider site.
Role: Art Direction, Graphic Design
Design Director: Jenny Chang-Rodriguez
Executive Creative Director: Bryan Erickson
Series Editor: Sally Kaplan
3/6
The new finance career path – series exploring the competitive journey to success on Wall Street
The New Finance Career Path was a series exploring the competitive journey to success on Wall Street. I designed all the custom graphics for the project, creating cohesive photo collages with a limited color palette and illustrated elements. A standout feature was the interactive article, where users could explore the various roads to a career in banking, trading, and corporate buyouts.
Role: Art Direction, Graphic Design
Development & Data Viz: Annie Fu, Randy Yeip, Andy Kiersz
Design Director: Jenny Chang-Rodriguez
Executive Creative Director: Bryan Erickson
Editors: Kaja Whitehouse, Michelle Abrego, Jeffrey Cane, and Jamie Heller
4/6
Well Charted – series on cruises
BI's "Well Charted" series focused helping readers choose the best cruises for their lifestyles, personalities, and budgets. Our team created a range of custom thumbnails – some built from original photos using toy cruise ships, paper models, and ornaments, and others combining original photography with stock imagery.
Role: Art Direction, Graphic Design
Photographer: Isabel Fernandez-Pujol
Photo Assistant: Ava Horton
Senior Art Director: Rebecca Zisser
5/6
Charles in Charge – series exploring
the state of the monarchy
Charles in Charge was a package examining the state of the monarchy. We created custom graphics for all 12 stories within the package. A standout feature was the visual explainer, which I had the pleasure of commissioning Nathan Hacket. The explainer illustrated the key events of King Charles’ coronation.
Role: Graphic Design
Art Direction: Robyn Phelps
Development: Kazi Awal
Deputy Executive Editor: Chloé Pantazi-Wolber
Design & Development: Shayanne Gal, Ricki-Lee, Annie Fu, Skye Gould, Chay Thawaranont, and Will Varner
Illustration: Nathan Hacket
6/6
Insider Reviews' All-Time Best – interactive guide
Insider Reviews' All-Time Best, was an interactive guide that highlighted the top products 20+ journalists tested and loved, from tech accessories to clothing to flower deliveries.
I handled a wide range of design tasks, starting from conceptualizing initial mock-ups to designing the header and adding motion. I also designed social graphics that seamlessly integrated with the overall visual identity.
Role: Art Direction, Design
Design Director: Skye Gould
Development: Sawyer Click