Digital Design – Business Insider
As a Graphic Designer at Business Insider, some days are filled with creating lead illustrations for news stories or developing the visual identity of a series. I get to collaborate with talented illustrators, developers, and writers on assignments, producing compelling story art for a wide range of topics.
1/7
Better Me – series about sustainable living
Better Me is a series focused on sustainable living. I developed the visual direction and created multiple assets, including an animated lead image for the hub page. The animation featured illustrated symbols that represent various aspects of sustainable living. I also commissioned illustrator, Abbey Lossing to create visuals for a storiy on traveling sustainably
Better Me, was recognized by the Anthem Awards. We won the bronze honor under the category "Sustainability, Environment & Climate"
Role: Art Direction, Design
Development: Kazi Awal
Series Editor: Brea Cubit
2/7
The new finance career path – series exploring the competitive journey to success on Wall Street
The New Finance Career Path was a series exploring the competitive journey to success on Wall Street. I designed all the custom graphics for the project, creating cohesive photo collages with a limited color palette and illustrated elements. A standout feature was the interactive article, where users could explore the various roads to a career in banking, trading, and corporate buyouts.
Role: Art Direction, Design
Development & Data Viz: Annie Fu, Randy Yeip, Andy Kiersz
Design Director: Jenny Chang-Rodriguez
Executive Creative Director: Bryan Erickson
Editors: Kaja Whitehouse, Michelle Abrego, and Jeffrey Cane
3/7
Well Charted – series on cruises
BI's "Well Charted" series focused on helping readers choose the best cruises for their lifestyles, personalities, and budgets. Our team created a range of custom thumbnails – some built from original photos using toy cruise ships, paper models, and ornaments, and others combining original photography with stock imagery.
Role: Art Direction, Design
Photographer: Isabel Fernandez-Pujol
Photo Assistant: Ava Horton
Senior Art Director: Rebecca Zisser
4/7
C-sections in America series
Designed cohesive lead images for a series on C-sections in America.
Role: Art Direction, Design
Data Viz: Randy Yeip, Xinran Wang
5/7
Amazon Prime Day – graphics and ads
Covering Amazon Prime Day is no small feat – I was responsible for creating the lead graphics and a template that allowed the team to easily swap in products. I also designed in-house ads that were featured throughout the Business Insider site.
Role: Art Direction, Design
Design Director: Jenny Chang-Rodriguez
Executive Creative Director: Bryan Erickson
Editor: Sally Kaplan
6/7
Insider Reviews' All-Time Best – interactive guide
Insider Reviews' All-Time Best, was an interactive guide that highlighted the top products 20+ journalists tested and loved, from tech accessories to clothing to flower deliveries.
I handled a wide range of design tasks, starting from conceptualizing initial mock-ups to designing the header and adding motion. I also designed social graphics that seamlessly integrated with the overall visual identity.
Role: Art Direction, Design
Design Director: Skye Gould
Development: Sawyer Click
7/7
Collection of Editorial Photo Collages
